PRIMARK, BARCELONA

City Flagship

4,675m2 / 50,300ft2

Interior Architecture (RIBA 1-4)

Graphic Hierarchy, Wayfinding & Tone of Voice

Celebrating this extraordinarily creative city, the Barcelona design narrative builds on key influences of Catalan Modernisme architecture, the proximity to the coast, and the unique Barcelona light.

An atrium filled with pulsating mosaic light draws the customer through the six floors reaching up to the architectural ‘eye-light’. The narrative - both graphic and architectural - plays out across the store unifying the brilliant world of Primark.

Photo credit: Jonathan Taylor

Work undertaken while at HMKM with Graphics by sister studio COLLABORATION NATION.