TIPTREE, CHELMSFORD

New Brand Flagship

84m2 / 900ft2

Interior Architecture (RIBA 1-4)

Digital Overlay

Wilkin & Sons is a manufacturer of preserves and marmalades established in Tiptree since 1885. The iconic Royal Warrant brand, which sells in over 60 countries wished to launch its first city store to showcase the eponymous preserves alongside range extensions such

as the highly popular fruit flavoured gins. The Farmhouse inspired retail space and café provides a perfect backdrop for their first city store, with a warmth and simplicity of design and graphic storytelling bringing their rich history to the customer.

Photo credit: Marcus Peel

Work undertaken while at HMKM with Graphics by sister studio COLLABORATION NATION LTD.