SELFRIDGES, OXFORD STREET
2,415m2 / 26,000ft2
Interior Architecture (RIBA 1-6)
The world’s largest destination Denim department created with an exceptional ‘customer service first’ brief. Demystifying the maelstrom of options, the Denim Studio was designed to allow the highly knowledgable denim experts to impart advice on style, brand and fit,
supported by generous fitting rooms with call buttons; a denim tailor with same day turnaround and an interactive digital table showcasing the latest in denim trend.
Work undertaken while at HMKM