Regional Department Store
12,400m2 / 133,500ft2
Interior Architecture (RIBA 1-3)
As part of a major extension and refurbishment of their regional store in Ludwigsburg, Breuninger wished to fully refresh their department store to appeal to a broader, youthful audience. In collaboration with DIA - Dittel Architects, we focussed on creating a more open, modern canvas offering flexibility to the
Client teams to re-dress the spaces frequently according to season, event or key collections. The emphasis was on experience and theatre designed to change perception of their brand and encourage repeat visits.
Work undertaken while at HMKM