BREUNINGER, LUDWIGSBURG
Regional Department Store
12,400m2 / 133,500ft2
Interior Architecture (RIBA 1-3)
As part of a major extension and refurbishment of their regional store in Ludwigsburg, Breuninger wished to fully refresh their department store to appeal to a broader, youthful audience. In collaboration with DIA - Dittel Architects, we focussed on creating a more open, modern canvas offering flexibility to the
Client teams to re-dress the spaces frequently according to season, event or key collections. The emphasis was on experience and theatre designed to change perception of their brand and encourage repeat visits.