ESSERBELLA, MILAN

New Brand Flagship & Roll Out

200m2 / 2,150ft2

Interior Architecture (RIBA 1-4)

Brand Identity & Retail Packaging

Responding to the growth in the Beauty market, Esselunga supermarket group has invested in their beauty brand Esserbella, moving it from a traditional ‘Perfumery' to an open, gender inclusive, service led beauty and well-being offer. Our design addressed the totality of the brand creating a new identity and interior

Photo credit: Esserbella

Work undertaken while at HMKM with Graphics by sister studio COLLABORATION NATION LTD.

design personality. The store indexes high on experience with a central beauty hub for tutorials and makeovers; a treatment room; hair salon; an enhanced gifting offer, as well as a significant and dedicated area for men’s well-being.