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February 2022 and Brown Thomas unveils Ireland’s most experiential store. Designed by Cardy Papa under a guiding creative theme of ‘Gentle Futurism’, customers will enjoy amplified experience, high-rotation retail, excellent VIP service and hospitality.

The new €12 million store puts the customer and innovation at the core of shopping by offering a new approach to beauty and fashion, with a big focus on rental, resale, restoration and recycle services.

Dundrum Shopping Mall
4,100 m2 / 44,000 ft2

Interior Architecture (RIBA 1-4)

Our Gentle Futurism narrative plays out through a softness in material finishes and reflective surfaces; and ceiling mounted linear lighting ribbons that define specific destination categories. This beautiful neutral shell encourages retail fluidity, adjusting and adapting product as if a gallery installation, bringing a continuous rotation of newness to the customer

The store has been built to the two leading building certifications, BREEAM-in-Use and FITWEL, in close collaboration with local partners on art, design, build and operations. It’s bold, uplifting and fun!

Artist: Ciara O'Neill

Photo credit: Anthony Woods

Drone Footage: Aerial Photography Ireland

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