PRIMARK, MADRID
City Flagship
3,600m2 / 38,750ft2
Interior Architecture (RIBA 1-4)
Launched in Spring 2024, Primark Madrid, located on Conde de Peñalver in the busy Salamanca district, is the second flagship store in the city, occupying a highly unique retail space in the former Cine Salamanca movie theatre.
Much of the interior design approach focusses on retaining and referencing key elements of the original theatre architectural structure...
A restored entrance staircase and dramatic sky roof foyer. There is a play on red and gold design throughout; a large screen references the old cinema screen and bespoke lighting offers a unique Primark approach. The red velvet fitting room curtains pay tribute to the building’s history as do the theatrical visual merchandising podiums.
WGraphics by sister studio COLLABORATION NATION