MANOR, GENEVA
Destination Fashion & Lingerie
Various m2
Interior Architecture (RIBA 1-4)
Interior Design
This brief centred on elevating Manor’s fashion floors into highly sought-after destinations, simultaneously providing the right backdrop to the reinvigorated brand portfolio. Now, International brands, Manor Own label and ‘Guest’ brands co-exist across the floors.
Conceptually, our concept of “Radiating Fashion”, was a reimagined customer journey, designed to encourage exploration across the fashion floors. Sight-lines were opened up, fashion categories were clarified, and space was dedicated to more theatrical campaign zones and visual merchandising.
Natural daylight was reintroduced through previously closed windows, and service areas - such as fitting rooms - were upgraded with generous, well-considered furnishings.
Designed for a network of over 60 stores across Switzerland, the new fashion concept sets a premium benchmark in flagship destinations such as Geneva and Basel, while offering the flexibility to scale effectively across smaller regional stores.
Lingerie and 'Boutique" images: Cardy Papa