PRIMARK, MILAN

City Flagship

c. 4,000m2 / 43,000ft2

Interior Architecture (RIBA 1-4)

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As one of the ‘Holy Trinity’ of Primark flagship sites, we worked with Primark on their Milan store, situated on the busy shopping street Via Torino. Spread across 4 floors and on a corner plot with key sight lines directly from the Duomo Square, the focus was very much on taking this corner of the store and making it the key focal point.

Helping to set the overarching ‘Big Idea’ for the store, the in-store signage, way-finding, and graphic communications took inspiration from the design centric hub and key architectural influences of the city.  Beautiful arch forms and soft lines are brought into the graphic and architectural elements throughout.