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New Brand Launch & Flagship Location

530m2 / c.5,700ft2

Interior Architecture (RIBA 1-4)

Joel's Place - an innovative gastronomic food gallery that invites customers to 'Meet, Shop, Eat', serving only the very best fresh, organic, artisan, street, deli, micro foods. With a high proportion of local Filipino producers supported and showcased, customers are taken on a journey of discovery as Joel’s Place serves up a veritable feast for the senses including eateries, on-site food preparation, rotational chefs and wine sommeliers, a café with on-site bakery, as well as take-away treats.

A broad, curved facade reflects the exuberance of Filipino shopfronts, layering ceramic tiles with vibrant panels of imagery and storytelling. Full-height windows allow views through the light-filled space, conceived as a series of unique experience moments.

From the Fishmonger’s deep blue marble tiles to the rippling timber and soft apple-greens of the Juicer bar; to the rich ruby curves of the Sommelier’s table - each space entices customers to immerse themselves in the tastes and stories of local and international cuisines and to come together to enjoy shared experiences.


The name, visual identity and retail graphics created by our sister company, Collaboration Nation, takes inspiration from a warm and welcoming market look and feel, with visual cues that are crafted and textured to reflect the expert curation of fresh, artisan produce. 

Client:Rustan's Corporation

Photo credit: Clients own

Graphics by sister studio COLLABORATION NATION LTD.

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